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Tri-Eagle Sales Grows Distribution with SweetWater Brewing Company

Tri-Eagle Sales Grows Distribution with SweetWater Brewing Company

Growing, Developing, and Investing in Craft Beer Growth

Ocala and Tallahassee, FL — Tri-Eagle Sales announces that, on June 1, it acquired the sales, marketing and distribution rights for the #10 Craft Brewer in the United States, SweetWater Brewing Company.  Tri-Eagle Sales has immediately commenced the distribution of the SweetWater craft beer brands in its entire territory in North and North Central Florida to expand their demographic reach.

Growing, developing, and investing in craft beer growth is essential in the ever-evolving beer industry. Tri-Eagle Sales currently distributes over 2,000 different brands in its 14-county territory.

SweetWater Brewing Company, located in Atlanta, Georgia, has been crafting tasty brews in the heart of the South since 1997. Its flagship brands—420 Extra Pale Ale, IPA, TripleTail Tropical IPA, and Blue Wheat Ale—have been leading favorites for consumers who “don’t float the mainstream.” This motto is a tribute to Sweetwater Creek, a tributary of the Chattahoochee River. Brewery co-owner Freddy Bensch gave the SweetWater Brewing Company its name because of his adventurous spirit and love of kayaking Sweetwater Creek.

 

420 Extra Pale Ale – SweetWater’s 420 Extra Pale Ale is a West Coast style extra pale ale with a stimulating hop character. First brewed on April 20, 1997, this beer has developed quite the following across the South. Dry hopped with cascade hops. ABV: 5.7% IBUs: 39

SweetWater IPA – This mammoth India Pale Ale (IPA) is defined by generous quantities of juicy American hops. This beer is unfiltered to leave all the natural flavors intact and bottle conditioned to stay super fresh. ABV: 6.3% IBUs: 50

SweetWater TripleTail – A tropical approach to the IPA style – TripleTail weaves juicy bodacious hops with notes of papaya, pineapple, and passionfruit into this lush hop-forward IPA, creating a mouthwatering vacation for your senses. At 5.5% ABV, you can lean back assured it will refresh from sun up to sun down. IBUs: 57

SweetWater Blue – SweetWater Blue is a unique, lighter-bodied wheat ale enhanced with a hint of fresh blueberries. The taste is extremely subtle and finishes extra clean. This isn’t a fruit beer, but it is a daytime beer, and perfect for hanging outside in the Florida heat. ABV: 4.6%. IBUs: 10

Tri-Eagle Sales Grows Distribution with DG Yuengling & Son, Inc.

Tri-Eagle Sales Grows Distribution with DG Yuengling & Son, Inc.

The Largest Independently Owned American Brewery

Tallahassee, FL — Tri-Eagle Sales announces that, on June 1, it acquired the sales, marketing and distribution rights for DG Yuengling & Son, Inc.  Tri-Eagle Sales has immediately commenced the distribution of Yuengling brands in its entire territory in North and North Central Florida to expand their demographic reach.

“Investing and partnering with Yuengling allows us to expand their consumer audience, oftentimes to markets previously untouched by these brands,” says Mike LePorin, Vice President of Sales and Marketing at Tri-Eagle Sales. “Supporting and distributing these brands is important to us. We continue to be the go-to beverage experts for our customers and community, and this is reflected in our company values.”

DG Yuengling & Son, Inc., a well-known family-operated business based in Pottsville, Pennsylvania, markets the core brands Yuengling Traditional Lager, Light Lager, Black & Tan, and its newest offering, Golden Pilsner. Yuengling’s new campaign focus behind its beers will encourage consumers to “Spread Your Wings” and highlight inspirational and fun activities for consumers to enjoy this summer. The Brewers Association, an industry trade association, defines Yuengling as the largest independently owned American brewery. Yuengling also fits three brewer-defined attributes: small, independent, and traditional.

Yuengling consumers will start seeing more of these sought-after brands at their nearby grocery, convenience, and liquor stores, as well as at bars and restaurants.

• Yuengling Traditional Lager – Famous for its rich amber color and medium-bodied flavor with roasted caramel malt for a subtle sweetness and a combination of cluster and cascade hops, this true original delivers a well-balanced taste with very distinct character. Born from a historic recipe that was resurrected in 1987, Yuengling Traditional Lager is a true classic. ABV: 4.5%

• Yuengling Light Lager – An exceptional brew that appeals to consumers who don’t want to sacrifice character for a low-calorie light beer. Masterfully developed to maintain the full flavor profile akin to our flagship Lager brand but has only 99 calories per 12-oz. serving. Skillfully pairing a caramel malt flavor and mild hop character creates a beautifully rich-colored beer with deep amber highlights that finishes smooth and clean. ABV: 3.8%

• Yuengling Black & Tan –Yuengling Black & Tan models a traditional English half and half. Introduced in 1986, Yuengling produced one of the first hand-crafted draft blends to lead this style of American brewing. Black & Tan combines 60% of our popular Dark Brewed Porter and 40% of our Premium Beer to create a brew that is rich and dark in color with hints of caramel and coffee from the dark-roasted malts. ABV: 4.5%

• Yuengling Golden Pilsner –This highly sessionable beer is our interpretation of an outstanding, modern pilsner, born from six generations of brewing expertise. Golden in both name and color, Yuengling Golden Pilsner is the perfect balance of hop and malt character for crisp and smooth thirst-quenching refreshment. ABV: 4.7%

 

 

Tally’s Beach Clean-Up at St. George Island

Local Businesses Come Together for Earth Day
Local FSU Student Organizes the 2nd Annual Tally’s Beach Clean-Up at St. George Island

Eastpoint, FL- Earth Day is Sunday, April 29, and Nikki Mendez, an FSU Student Activist, has organized and partnered with Anheuser-Busch distributor Tri-Eagle Sales and local businesses to promote this important day. The Tally’s Beach Clean-Up at St. George Island will be held on Sunday, April 29, from 11:00 a.m. to 3:00 p.m.

“Water is crucial to our communities (in addition to being a key ingredient in beer). Environmental stewardship is everyone’s responsibility. The clean-up is to make everyone aware of the importance of our water areas and recycling at our neighboring beaches. We should enjoy the best America has to offer in our local areas,” says Brittany Foster, Communications Manager for Tri-Eagle Sales.

Whether you choose to reduce water use at home or participate in the Tally’s Beach Clean-Up at St. George Island, every action can help us create a Cleaner World for all. Here’s a list of simple things you can do to help preserve our planet’s most precious resource:

• Invest in water-efficient household products, such as appliances
• Turn off the tap while brushing your teeth, shaving, and washing your hands
• Take shorter showers
• Fix your leaky faucets and pipes
• Avoid running your dishwasher and laundry machine until they are fully loaded, or be sure to set the water level to match your needs

Whatever you do this Earth Day, remember that water is a precious resource! By coming together, we can create a more sustainable future.

WHAT: Tally’s Beach Clean-Up

WHO: FSU Activist Nikki Mendez; Supporting businesses: Tri-Eagle Sales, Jackson Properties Premier Student Housing, Camp Culture LTD., Central Panhandle Aquatic Preserves

WHEN: Sunday, April 29, 2018, 11:00 a.m. – 3:00 p.m.

WHERE: Meet at St. George Island Lighthouse Pavilion
Eastpoint, Florida 32338