Fireball is an iconic brand, throughout the U.S. and in countries around the world. Fireball's rise to fame has been a grassroots movement, market by market, bartender by bartender, consumer by consumer. There is a unique attachment between Fireball and its fans. It's personal.<br>Now offering consumers the ultimate in convenience: Fireball wherever they shop! The iconic Fireball taste is now available in a malt base that perfectly mirrors the original Fireball Cinnamon Whisky.