A SHOC is Charged by Nature so you can be too. Born in the warm California sunshine with a vision to bring a 'better for you' active energy to everything you pursue. Our electrolytes come from the ocean because the beach is our backyard. Our caffeine comes from plants because California is full of nature. And we've got every type of terrain, so our proprietary formula delivers big whether you're scaling a mountain, running a trail, surfing a point break or just conquering your everyday.