Local Anheuser-Busch wholesaler, Tri-Eagle Sales, launches new program, Decide to Ride, to Promote Alcohol Responsibility
September 23, 2021

Tallahassee, FL – Anheuser-Busch is the country’s leading brewer, with more than 19,000 employees and supporting wholesalers across the United States. As an Anheuser-Busch and beverage wholesaler, Tri-Eagle Sales cares deeply about the communities it calls home and is committed to keeping our friends, families, and neighbors healthy and safe by promoting responsible drinking behaviors.

Decide to Ride is Anheuser Busch’s newest alcohol responsibility program. It encourages everyone to plan ahead for a safe ride home before the evening begins. Through our partnership with Uber, we’re offering even more incentives to Decide to Ride.

Tri-Eagle Sales will launch a new commercial that highlights the key moment when someone decides to ride. Its goal is to remind consumers to always plan for safe rides home. “Drunk driving is 100 percent preventable. We have localized our program by using local students, athletes, young professionals, and showcased the talent that lives here. We want to remind everyone to drink wisely and plan ahead for a safe ride home,” said Brittany Foster, Director of Marketing.

The commercial will air on local television stations and can be viewed on the Tri-Eagle Sales social media channels.

In addition to the commercial launch, Tri-Eagle Sales will provide $10.00 off consumers’ Uber rides in support of the program.

Tri-Eagle Sales encourages everyone to join their mission to put an end to alcohol-impaired driving and invites you to recognize those in Tallahassee who are doing their part. We are raising a glass to all that we’ve accomplished together and the progress still to come as we work toward building a better world.